Kids can show the world what it means to believe better than anyone else.

So to celebrate the 5th anniversary of Macy's Believe Campaign we created a new musical based on Macy's animated holiday classic "Yes, Virginia" and gave the show to schools royalty free. 

In the show's inaugural year, more than 1300 schools across the country staged productions and Director Marilyn Agrelo made a documentary called "No Small Parts" about it.  

Awards:
Cannes Lion 2013, Gold, Branded Content and Entertainment (Best Integration of Experiential Events)
Cannes Lion 2013, Silver, Branded Content and Entertainment (Best Integration of User Generated Content)
Cannes Lion 2013, Bronze, Outdoor
92nd ADC, Silver, Integrated
92nd ADC, Bronze, Online Content
2013 Clio Awards, Gold, Branded Entertainment & Content (Digital)
2013 Clio Awards, Gold, Branded Entertainment & Content (Live Events) 
2013 Clio Awards, Gold, Content & Contact
2013 Clio Awards, Silver, Integrated Campaign
2013 Clio Awards, Bronze, Digital/Mobile (Campaigns)
2013 Clio Awards, Bronze, Engagement (Experiential)
 

Credits:
CCO, JWT NY: Matt MacDonald
CD: Shayne Millington and Craig Love
CW: Justine Cotter
AD: Raihana Halim

To solve the age old question of "Are we there yet?" our team worked with LEGOLAND Florida and Google to create a GPS for kids.  

Quest to LEGOLAND maps a route to LEGOLAND by pulling in landmarks as kids travel using real-time GPS data. The landmarks become part of a LEGO themed story and as kids move on the map, they unlock games and trivia to complete their quest.

Check it out in the App Store or on Google Play.

Awards: 

Silver Cannes Lion, 2017 - Entertainment: Brand Experience

Silver Cannes Lion, 2017 - Entertainment: Innovation in Brand

Silver Cannes Lion, 2017 - Mobile: App Games

Bronze Cannes Lion, 2017 - Mobile: Activation by Location 

Bronzes Cannes Lion, 2017 - Digital Craft

6 Cannes Lion Shortlist, 2017 

FWA of the day - March 10, 2017

Credits:

Debbi Vandeven Global Chief Creative Officer

Mike Wente Chief Creative Officer, North America

Craig Elimeliah Managing Director, Creative Technology

Harsh Kapadia Creative Director

Justine Cotter Senior Copywriter

Raihana Halim Senior Art Director 

Everett Ching Senior Art Director

Edi Loyola Art Director

Cynthia Lin Senior Project Manager

Becka Vigorito Group Director, Client engagement

Julia Mooradian Supervisor, Client Engagement

Josh Wolf Technical Director

Laurie Hollar Associate Creative Director

When your screen shatters, what happens to your emojis? 

Find out in this series of short films we created with Motorola to launch the DROID Turbo 2, the world's first smartphone with a shatterproof screen. 

Executive Creative Director: Mike Wente, VML
Creative Director: Harsh Kapadia
GCD: Josh McGuire
Senior Art Director: Raihana Halim
Senior Copywriter: Justine Cotter

When your phone screen shatters, how do your emojis feel about it?

To promote the shatterproof screen on the Moto DROID Turbo 2, we worked with Passion Pictures to bring emojis to life with 3D animations puppeteered in real-time. The emojis responded directly back to people on Twitter with their side of the story, asking them to switch to shatterproof. Each personalized animation was written, voiced, animated, edited, and sent back in a little over an hour. 

 

Executive Creative Director: Mike Wente, VML
Creative Director: Harsh Kapadia
GCD: Josh McGuire
Senior Art Director: Raihana Halim
Senior Copywriter: Justine Cotter

If you've ever owned a smartphone, you've probably shattered a smartphone.

More than $4.8 million dollars are spent replacing cracked smartphone screens in the U.S.. Motorola was launching the DROID Turbo 2, the world's first smartphone with a shatterproof screen. To average joe smartphone owner that seemed way too good to be true.

So we dared people to test it. 

We created Drop Sales – a special collection of limited-edition products that could only be unlocked by dropping your phone.

The sale was available on any device. Those with a DROID Turbo 2 dropped their phone and snagged the cool stuff no problem. Anyone without one had to think twice. 

Awarded Bronze Cannes Lion, 2017 - Promo & Activation 

How do you know when you’ve made it big as a celebrity?
When a people buy a fragrance because they want to smell like you.

With events like The Macy's Thanksgiving Day Parade and an entire roster of some of the biggest names in entertainment, Macy's is more than the world's largest store. They're an entertainment brand. 

So it comes as no surprise that when all of those big egos work together under the same roof, things can happen that make for good television. That's why we created a 30 second sitcom about it. Because there's only one star big enough to handle these stars. 

When Bayer was launching Berocca, their energy drink in the U.S., we gave Brock Spedwell, the most motivational speaker on the planet, one sole mission: to motivate people to buy Berocca. Why was he so motivated to accept our challenge? Because we also gave him stock options. 

CCO, JWT: Jeff Benjamin
ECD: Ben James
CD: Donnell Johnson
CW: Justine Cotter
AD: Raihana Halim 

We made this spot for Macy's Black Friday when Biebs was just a little babe. 

CCO, JWT NY: Matt MacDonald and Ryan Kutscher
ECD: Ben James
CD: Donnell Johnson
CW: Justine Cotter
AD: Raihana Halim

When Macy's wanted to own all things bridal, we realized people need help with more than just the big day itself. They need help, advice, and stuff for everything that comes next: an entire life together. Luckily, we have everything for that. (Except maybe couples therapy.) 

We enlisted our resident style guy and life expert, Clinton Kelly and gave him a new title, Weddings' Best Man. Then we created the first in a series of how-to videos designed to help couples figure out things like china patterns and guide them through the entire registry process.

ECD: Andy Carrigan
ECD: Jon Zast
AD: Raihana Halim
CW: Justine Cotter

CCO: Matt MacDonald
ECD: Jim Hord
CD: Craig Love, Shayne Millington
CW: Justine Cotter
AD: Raihana Halim

More than an amusement park, Legoland is a land built for kids. So just like any other city on the map, it needed an official newspaper. 

The publication series has been in circulation for nearly two years at Legoland, Florida, increasing park revenue by 22%. And its success has led to editions at Legoland Resorts in California, Windsor, and Denmark. 

And they say print journalism is dying. 

Executive Creative Director: Mike Wente, VML
Creative Director: Harsh Kapadia
ACD: Laurie Hollar
Senior Art Director: Raihana Halim
Senior Copywriter: Justine Cotter
Designer/Art Director: Edi Loyola
Copywriter: Scott Muska
Copywriter: Conner Addario

CD: Donnell Johnson
CW: Justine Cotter
AD: Raihana Halim

This isn't the only manifesto I've written that's ended with a drink. 

But it is the only one that actually has a drink inside it. 

ECD: Ben James, Donnell Johnson
CW: Justine Cotter, Brett Baker
AD: Raihana Halim, Chad Baker

"Are Leggings Pants?" was just one of the many questions Clinton Kelly, Macy's style guru in residence, answered for fans in real time during #HelpMeClinton 9 to 5. For eight hours straight our team helped CK offer up fashion and lifestyle advice via every social media channel imaginable short of carrier pigeon. We even helped one fan decide what to wear to a government shutdown. At the end of one crazy day, we'd written and edited more than 40 video responses and responded with hundreds of other posts. Needless to say we needed a drink. And a nice long nap.