Kids can show the world what it means to believe better than anyone else.

So to celebrate the 5th anniversary of Macy's Believe Campaign we created a new musical based on Macy's animated holiday classic "Yes, Virginia" and gave the show to schools royalty free. 

In the show's inaugural year, more than 1300 schools across the country staged productions and Director Marilyn Agrelo made a documentary called "No Small Parts" about it.  

To solve the age old question "Are we there yet?" our team worked with LEGOLAND Florida and Google to create a GPS for kids.

Quest to LEGOLAND maps a route to LEGOLAND using real-time GPS data to pull in landmarks as kids travel. The landmarks become part of a LEGO themed story, and as kids move on the map, they unlock games and trivia to complete their quest.

Check it out in the App Store or on Google Play.

When we were creating this campaign for HeadCount to mobilize voters for the upcoming midterm elections, we were inspired by the generation of young people who, in spite of everything, looked towards the future as something hopeful, something they could shape and build. This generation of more than eight million new voters has the power to change the course of history. And they know it. They are stepping up and speaking out. They are marching for change. They are heading to the polls. Hopefully, the rest of us will follow their lead.

Our team launched Facebook Watch, a mobile-first streaming network of shows created for fans from scripted series like Five Points and *Loosely Exactly Nicole to Ball in the Family, a reality show, featuring Lavar Ball and the whole big baller fam.

We created the world surrounding each show– everything from promos and title sequences to exclusive bonus content and extras. Here are a few of the highlights.

How do you know when you’ve made it big as a celebrity?
When a people buy a fragrance because they want to smell like you.

With events like The Macy's Thanksgiving Day Parade and an entire roster of some of the biggest names in entertainment, Macy's is more than the world's largest store. They're an entertainment brand. 

So it comes as no surprise that when all of those big egos and even bigger personalities work together under the same roof, things can happen that make for good television. That's why our team created a 30 second sitcom about it.

There's only one star big enough to handle these stars. 

When your screen shatters, what happens to your emojis? 

Find out in this series of short films we created with Motorola to launch the DROID Turbo 2, the world's first smartphone with a shatterproof screen. 

We made this spot for Macy's Black Friday when Biebs was just a little babe. 

CCO, JWT NY: Matt MacDonald and Ryan Kutscher
ECD: Ben James
CD: Donnell Johnson
CW: Justine Cotter
AD: Raihana Halim

When Bayer was launching Berocca, their energy drink in the U.S., we gave Brock Spedwell, the most motivational speaker on the planet, one sole mission: to motivate people to buy Berocca. Why was he so motivated to accept our challenge? Because we also gave him stock options. 

If you've ever owned a smartphone, you've probably shattered a smartphone.

More than $4.8 million dollars are spent replacing cracked smartphone screens in the U.S.. Motorola was launching the DROID Turbo 2, the world's first smartphone with a shatterproof screen. To average joe smartphone owner that seemed way too good to be true.

So we dared people to test it. 

We created Drop Sales – a special collection of limited-edition products that could only be unlocked by dropping your phone.

The sale was available on any device. Those with a DROID Turbo 2 dropped their phone and snagged the cool stuff no problem. Anyone without one had to think twice. 

Awarded Bronze Cannes Lion, 2017 - Promo & Activation 

We opened the doors to the first 5-Gazillion Star Hotel ever at the LEGOLAND Florida resort with hotel amenities like a monster clean up service, kid-friendly morning newspaper, full staff of Lego Minifigures, and treasure in every room.

CD: Donnell Johnson
CW: Justine Cotter
AD: Raihana Halim

When Macy's wanted to own all things bridal, we realized people need help with more than just the big day itself. They need help, advice, and stuff for everything that comes next: an entire life together. Luckily, we have everything for that. (Except maybe couples therapy.) 

We enlisted our resident style guy and life expert, Clinton Kelly and gave him a new title, Weddings' Best Man. Then we created the first in a series of how-to videos designed to help couples figure out things like china patterns and guide them through the entire registry process.

This isn't the only manifesto I've written that's ended with a drink. 

But it is the only one that actually has a drink inside it. 

"Are Leggings Pants?" was just one of the many questions Clinton Kelly, Macy's style guru in residence, answered for fans in real time during #HelpMeClinton 9 to 5. For eight hours straight our team helped CK offer up fashion and lifestyle advice via every social media channel imaginable short of carrier pigeon. We even helped one fan decide what to wear to a government shutdown. At the end of one crazy day, we'd written and edited more than 40 video responses and responded with hundreds of other posts. Needless to say we needed a drink. And a nice long nap.