How fast can an emoji run? Not fast enough.

#ShatteredStories

We worked with Passion Pictures to bring the emojis to life with 3D animations puppeteered in real-time.

When people tweeted about shattered screens, the emojis responded on Twitter and asked them to switch to shatterproof.

Each personalized animation was written, voiced, animated, edited, and sent back in a little over an hour.

Timothy Snow aka @SnowinRI tweeted, "Note 2 landed upside down on cement from waist high 😁 wishful thinking kicks in 😥 flipped it over 😩 #ShatteredStories The End. We created this video response to send back on behalf of the emojis inside her screen via @Moto_USA.

Executive Creative Director: Mike Wente, VML
Creative Director: Harsh Kapadia
GCD: Josh McGuire
Senior Art Director: Raihana Halim
Senior Copywriter: Justine Cotter