We worked with Passion Pictures to bring the emojis to life with 3D animations puppeteered in real-time.
When people tweeted about shattered screens, the emojis responded on Twitter and asked them to switch to shatterproof.
Each personalized animation was written, voiced, animated, edited, and sent back in a little over an hour.
Executive Creative Director: Mike Wente, VML
Creative Director: Harsh Kapadia
GCD: Josh McGuire
Senior Art Director: Raihana Halim
Senior Copywriter: Justine Cotter