Cue the trumpets! It's a case study video!
Every road trip is transformed into a themed adventure. As kids follow the route, landmarks are pulled into the experience in real-time using GPS. With 1000+ pieces of location based trivia, 40 games, and four different storylines, every trip is different, depending on the route you take.
Each theme has a different storyline and mission inspired by rides at the park. From recovering a lost ship and fixing a magical mishap to stopping an evil pharaoh and a greedy kraken.
As they make their way to the park, kids explore national parks, historic landmarks, lakes, rivers, mountains, and caves in the experience. Every landmark has contextual trivia so kids learn as they play. Things like 'Where did pirate William Kid bury his treasure?' 'How many stories are in the Empire State Building?' and 'Where is one of the world's most natural harbors?' Let's just say that if you ever need someone on your trivia team, I'm your gal.
Silver Cannes Lion, 2017 - Entertainment: Brand Experience
Silver Cannes Lion, 2017 - Entertainment: Innovation in Brand
Silver Cannes Lion, 2017 - Mobile: App Games
Bronze Cannes Lion, 2017 - Mobile: Activation by Location
Bronzes Cannes Lion, 2017 - Digital Craft
6 Cannes Lion Shortlist, 2017
FWA of the day - March 10, 2017
Silver Jay Chiat Award
Bronze Clio - Digital / Mobile Games
Silver LIA, 2017 - Digital - Apps
Finalist LIA, 2017 - Branded Entertainment, Design, Travel
Gold Ciclope, 2017 - Apps
Debbi Vandeven Global Chief Creative Officer
Mike Wente Chief Creative Officer, North America
Craig Elimeliah Managing Director, Creative Technology
Harsh Kapadia Creative Director
Justine Cotter Senior Copywriter
Raihana Halim Senior Art Director
Everett Ching Senior Art Director
Edi Loyola Art Director
Cynthia Lin Senior Project Manager
Becka Vigorito Group Director, Client engagement
Julia Mooradian Supervisor, Client Engagement
Josh Wolf Technical Director
Laurie Hollar Associate Creative Director