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Justine Cotter

Writer/cd

  • humor writing
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Cue the trumpets! It's a case study video!

Using GPS data, road trips become adventures.

Every road trip is transformed into a themed adventure. As kids follow the route, landmarks are pulled into the experience in real-time using GPS. With 1000+ pieces of location based trivia, 40 games, and four different storylines, every trip is different, depending on the route you take.

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Every trip begins with a different quest.

Each theme has a different storyline and mission inspired by rides at the park. From recovering a lost ship and fixing a magical mishap to stopping an evil pharaoh and battling a greedy kraken.

Complete challenges to continue the story...

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1000+ Trivia and Quizzes

As they make their way to the park, kids explore national parks, historic landmarks, lakes, rivers, mountains, and caves in the experience. Every landmark has contextual trivia so kids learn as they play. Things like 'Where did pirate William Kid bury his treasure?' 'How many stories are in the Empire State Building?' and 'Where is one of the world's most natural harbors?' Let's just say that if you ever need someone on your trivia team, I'm your gal.

4 Lego-themed Stories & 40 Games Based on Rides at the Park

Green-Dragon Coaster at LEGOLAND

Green-Dragon Coaster at LEGOLAND

Graphics from the kingdom theme

Graphics from the kingdom theme

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Pirate's Cove

Pirate's Cove

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Captain Brickbeard at LEGOLAND

Captain Brickbeard at LEGOLAND

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Print ads featuring each theme 

Print ads featuring each theme 

Credits:

Debbi Vandeven Global Chief Creative Officer

Mike Wente Chief Creative Officer, North America

Craig Elimeliah Managing Director, Creative Technology

Harsh Kapadia Creative Director

Justine Cotter Senior Copywriter

Raihana Halim Senior Art Director 

Everett Ching Senior Art Director

Edi Loyola Art Director

Cynthia Lin Senior Project Manager

Becka Vigorito Group Director, Client engagement

Julia Mooradian Supervisor, Client Engagement

Josh Wolf Technical Director

Laurie Hollar Associate Creative Director

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