We worked with Passion Pictures to bring the emojis to life with 3D animations puppeteered in real-time.
When people tweeted about shattered screens, the emojis responded with their side of the story, asking them to switch to shatterproof.
Each personalized animation was written, voiced, animated, edited, and sent back in a little over an hour.
Executive Creative Director: Mike Wente, VML
Creative Director: Harsh Kapadia
GCD: Josh McGuire
Senior Art Director: Raihana Halim
Senior Copywriter: Justine Cotter