Justine Cotter
Writer/cd
“‘Good Morning, Moon’ is a sweeping retelling of the children’s classic ‘Goodnight, Moon’ that highlights how AG1 fuels people’s mornings across the globe.”
“This is gentle, lyrical marketing– a wellness ad that feels genuinely soulful”
“AG1 and Rick Rubin wake up classic bedtime tale with sunrise makeover.”
Original Variations
From the main anthem film, we created individual stories featuring our AG1 Morning People. Each vignette featured an original narration that flipped the script on the classic bedtime story to highlight the motivations of early risers all over the world– from early milers and adventurers to golfers, surfers, and parents.
Good morning, early milers everywhere
Good morning, golfers everywhere
Good morning, surfers everywhere
